TI Cycles Overview
TI Cycles (Murugappa Group) ‐ Nationwide Signage & Support Campaign Executed by 7C'S
TI Cycles, a brand created by the Murugappa Group in collaboration with Tube Investments, began its journey as a bicycle manufacturer. Over time, it has evolved into a mobility and wellness solutions leader. With a strong brand promise of fun, stamina, and freedom, TI Cycles has become the market leader in the specials segment.
Today, it boasts a robust distribution network of over 11,500 primary and secondary dealers, 4 zonal offices, and 4 warehouses, giving it a solid nationwide presence. The company manufactures 4 million bicycles annually from three plants located in Chennai (South), Nashik (West), and Noida (North).
Statement of the Problem
TI Cycles faced several operational and brand execution challenges, including:
Efficient end-to-end management and coordination with dealers, customers, and sellers.
Fast-track helpdesk support for real-time queries and reporting
Building and maintaining customer loyalty
Given the importance of this campaign to the brand, 7C'S was selected for its proven credentials and perfect track record in handling large-scale projects. Our previous work with other leading brands further strengthened TI Cycles' confidence in our ability to deliver effective solutions.
Outcome
7C'S successfully managed the nationwide installation of illuminated and non-illuminated signage boards across India. To date, we have installed nearly 700 boards of various types, including:
- GSB Boards
- ACP 3D Acrylic Boards
- ACP Router-Cut Boards
Every installation was executed with precision, ensuring brand consistency and maintaining the high standards that 7C'S is known for.
What sets us apart‐and has guided us over the past 16 years‐is our unwavering commitment to customer satisfaction and premium service delivery within deadlines.
We also provided:
- Insurance coverage for all installations
- 100% quality check reports, with photographic evidence
- Signed satisfaction letters from on-ground stakeholders
Final Outcome: We're proud to report the successful distribution and execution of branded signage for TI Cycles across India, reaffirming our reputation as a dependable partner for large-scale activation and branding campaigns.
