Sintex Overview
Sintex – Pan-India Retail Branding Deployment at Scale
Sintex, a household name in water storage and plastic solutions, collaborated with 7C’S to drive a nationwide branding campaign aimed at enhancing retail visibility. With a goal to strengthen brand recall at the grassroots level, Sintex entrusted 7C’S to execute a high-volume, pan-India rollout of key merchandising assets.
Leveraging 16+ years of on-ground expertise, 7C’S delivered a seamless and timely campaign that involved the installation of 600 retail flanges and distribution of 20,000 branded bags across the country — ensuring Sintex had a strong and uniform brand presence in both urban and semi-urban retail markets.
The Challenge
Sintex required a coordinated and scalable branding solution that could be executed simultaneously across diverse regions of India. The brand needed a partner capable of:
Managing complex logistics across a wide geographic spread
Maintaining consistent quality in execution
Handling dealer coordination and regional variations
Providing real-time tracking and reporting to ensure complete transparency
Objectives
Nationwide deployment of branding assets at scale
On-ground coordination with Sintex’s regional teams and retail outlets
Ensure uniform brand representation across all touchpoints
Deliver image-based proof of execution and dealer acknowledgements
Establish a central helpdesk for query resolution and tracking
Execution & Outcome
Backed by a pan-India network and robust execution systems, 7C’S delivered:
✔ 600 flange installations for outdoor and in-store visibility
✔ 20,000 branded bags distributed to retail partners nationwide
✔ Full coverage across metro, Tier 1, Tier 2, and rural markets
✔ Geo-tagged, image-based reporting and daily execution logs
✔ 100% quality compliance, backed by dealer feedback and documented approvals
✔ Central helpdesk enabled seamless communication throughout the campaign
Impact
The campaign significantly improved Sintex’s retail footprint across India, allowing the brand to stand out prominently at the point of sale. By unifying execution under one experienced partner, Sintex eliminated delays, avoided inconsistencies, and built stronger retailer relationships.
Conclusion
At 7C’S, we believe flawless execution is the key to impactful branding. Our pan-India activation for Sintex is a strong example of how we bring scale, speed, and reliability to every project. With a trusted track record in retail, experiential, and event solutions, we’re ready to elevate your brand across every corner of India — just as we did for Sintex.
