Radico Khaitan Overview
Radico Khaitan – High-Volume Holi Merchandising Fulfilled at Lightning Speed
Radico Khaitan, one of India’s most trusted liquor brands, partnered with 7C’S to execute a vibrant and large-scale Holi-themed merchandising campaign. With Holi being a high-visibility festive opportunity, the brand aimed to connect with its consumers emotionally and culturally — using branded gulal packs as a colorful symbol of celebration.
The goal: pack and prepare 4 lakh units of branded gulal, organized neatly in gift boxes, and distribute them in a record time of 10–15 days across multiple regions.
The Challenge
For a campaign of this magnitude, time was the biggest constraint. Radico needed a trusted execution partner who could not only scale fast, but also ensure zero compromise on packaging quality, branding consistency, and logistics coordination.
Key challenges included:
Handling and packing 4 lakh+ units of gulal in a controlled, clean environment
Ensuring fast turnarounds without affecting presentation or product integrity
Managing packaging, warehousing, and dispatch logistics simultaneously
Keeping the campaign festive, premium, and on-brand
Objectives
Bulk packaging of 4,00,000 gulal units with high quality, hygienic standards
Assemble branded Holi gift boxes with accurate pack counts
Execute within a tight 10–15 day window, pre-Holi deadline
Coordinate dispatch to multiple regions seamlessly
Deliver final output that reflects Radico’s brand image and festive intent
Execution & Outcome
With our extensive backend operations, trained manpower, and execution expertise, 7C’S delivered a Holi campaign that matched speed with quality:
✔ 4,00,000 units packed into customized gift boxes within 15 days
✔ Hygienic, organized packing under supervised workflows
✔ Boxes sorted and labeled region-wise for smooth distribution
✔ Daily progress reports and QC checks throughout the process
✔ Branding elements (stickers, colors, inserts) applied uniformly
✔ No delays — all units shipped before the Holi deadline
Impact
Radico Khaitan’s festive outreach was a massive success — thanks to timely execution, vibrant presentation, and efficient backend handling. The branded gulal packs helped strengthen emotional engagement with the audience while boosting shelf and recall value during the Holi season.
Conclusion
7C’S thrives in high-pressure timelines where scale and quality go hand-in-hand. This campaign for Radico Khaitan is a testament to our ability to turn around massive volumes in minimal time, while keeping the brand experience intact. From concept to the last shipped box, we ensure every detail is taken care of — so you can focus on the big picture.
Let’s create more festival magic — with precision, speed, and 7C’S dedication.
