Kurl-On Overview
Kurl‑on Mattress Campaign (by 7C’s)
Kurl‑on began in 1962 as Karnataka Coir Productions Pvt Ltd and quickly became known as a pioneer in rubberized coir mattresses—significantly influencing Indian homes. Over time, the brand evolved into a mobility and wellness solutions expert, with a strong market presence rooted in comfort and quality.
With over 5,000 retail stores nationwide, 10+ million satisfied customers, 10 manufacturing units, and a range of 126 mattress configurations, Kurl‑on is now a trusted household name Kurlon
Problem Statement
Kurl‑on needed a robust tracking system to manage customer engagement and product installations, ensuring that every “short stand” (folding mattress display) was delivered on time and with verified authenticity. Their challenges included:
Seamless end-to-end coordination between dealers, customers, and vendors.
Fast-track helpdesk support and reporting for queries.
Enhancing customer loyalty through transparency and reliable support.
Outcome
Partnering with 7C’S, Kurl‑on achieved:
Installation of 2,000 folding mattress display stands across India featuring premium quality materials.
Real‑time tracking updates, offering customers full visibility into installation progress.
Comprehensive assurance through:
100% quality check reports (including photos)
Satisfaction letters from stakeholders
Insurance coverage for all installations
The campaign was a success, delivering timely branding and high-quality execution across all 2,000 activations.
Komfort – Universe (Kurl‑on Pillow Campaign)
Building on the mattress initiative, Kurl‑on also launched a pillow campaign under their Komfort Universe range, demonstrating concern for health and safety.
Scope: Nationwide installation of 2,000 premium illuminated and in‑shop signage boards (GSB + in‑shop quality).
Execution mirrored the mattress rollout—high‑quality work, timely reporting, insurance, and detailed inspection records.
Final result: Branding was consistently rolled out within the predetermined timeline, with positive customer feedback.
