BTL Strategy & Planning

At 7C’S, we bring over 16 years of expertise in crafting impactful Below-the-Line (BTL) strategies that drive real engagement. Our approach is rooted in deep market insights and a sharp understanding of consumer behavior. We don’t just plan; we create experiences that connect.

What we offer

• Research :

  Every successful campaign starts with knowledge. We dig deep into consumer trends, market dynamics, and competitor landscapes to inform every decision we make.

• Conceptualization :

  With insights in hand, we craft compelling concepts that are aligned with your brand’s voice and marketing objectives. From the ground up, we build stories that resonate.

• Ideation :

  Innovation is at the heart of what we do. Our team of creative thinkers brings fresh, bold ideas to the table—designed to spark conversations and drive results.
  Whether it's retail, experiential, or event-driven activations, our planning is precise, purposeful, and performance-focused. Let us help you turn strategy into standout experiences.